Thank you all so much for taking the survey I put up on SurveyMonkey earlier this week. I appreciate your time, your consideration, your thoughts, very much.
Let me give you the executive summary. In bullet points. Executives like bullets.
- As of this morning, I have received 299 responses. I captured the screen shots below yesterday afternoon, when I had received 289 responses - the percentages have not changed with the additional 10 surveys.
- In context, Privilege currently has approximately 800 subscribers across RSS and Google Followers, with an additional approximate 400 visitors/day.
- These survey numbers put us at a 25% response rate. I was not expecting such robust (executives like the word robust, it reduces their anxiety) participation. Thank you. It was certainly worth the $20 I had to pay to collect more than 100 surveys. Understatement.
- You believe it's OK to make money in general.
- But you don't much like ads as you have experienced them to date.
- Sponsored posts, however, you would mind less, as long as I choose sponsors in good taste. (Well, I should certainly hope so, as my mother would say.)
- Let's pretend we never said the word e-pamphlet.
- You were remarkably generous and encouraging about writing a book.
- Your topic preferences mirror post frequency, i.e. what I have posted most often has drawn the most readers.
- (It dawned on me that I should have expected this phenomenon. It's the Internet. You can vote with what my daughter called, "your pingers" and click away if you like.)
- SurveyMonkey is a pretty good tool.
- The annoyance of networks ads like Google, etc., for this audience, probably isn't worth what they might contribute.
- In theory, if I can find sponsors who make goods I would recommend, sponsorship or no, we might be able to present this in a way that works. Remains to be seen, worth investigating.
- If I don't give writing a book a try my great-uncle who went to Africa and wrote books on the Snake People should rise up from the dead and take away my High WASP Explorers' Club card.
- This is a style blog, from the perspective of a High WASP. It will remain a style blog, focused on exactly what we've all been discussing.
- However, we will talk a little more about High WASP houses and their furnishings. I have a great Federalist mirror, from my grandmother, that I have to figure out how to photograph. To say nothing of my brother's place, if he will let me.
- I will also write about all the topics you have been good enough to suggest or affirm, i.e., plus size High WASP fashion, class, money, regional differences amongst WASPs, High WASP icons, what do we know as WASPs, silly advice, etiquette, more book reviews, movies, hosting parties and events, weddings, days at Princeton, family stories and heirlooms, my childhood, coping with change, the history of social graces, leisure pursuits, places to shop, walk, eat, and linger in San Francisco and Santa Barbara, Artsy Cousins, corporate politics, work wear, fashion for the over-40, over-50, and under-30, (what happens in one's 30's, we wonder? Oh, yes, children...), indignities and harrumphs, sterling, damask, beauty, whatever strikes my fancy. Wax philosophical. Oh, and cheesecake.
You also asked if I would share the process of commercializing this blog, whatever the outcome. Yes, of course. As a first step, for any lovers of statistics or those wondering what SurveyMonkey actually showed me,
Taking my tongue out of my cheek, just for a moment, the encouragement about writing cheered me to no end. Yet I have no illusions. As you counseled, books are tough. Especially these days. The thing is, I don't mind if nothing comes of the effort. At this stage of my life, the worst thing would be not to try. I might wish I had learned that earlier, but we do what we can. I also realized, during this survey process, that I have no interest in unnatural acts to make money on Privilege. If I were wanted to engage in unnatural acts designed to make money I would square my jaw, return to a large software company somewhere, and speak in product management tongues to groups of men in business casual. The blog is for you and me.
Right. Enough sentiment. A simple thank you will suffice. I just love Murano glass. (High WASPs are fond of changing the subject when emotion threatens.) Speaking of shopping sites in San Francisco, I saw a gorgeous pair of gold turtledoves here, on the Gump's site. What do you think? Centerpiece for a small dining table? Wedding present?
Have a wonderful weekend.