I Love Weddings Almost Most Of All
As is common in other early stage industries, you also see the single product leaders, similar to the company building only image creation software, but the absolute best image creation software, so even though they come to market narrowly they are successful. In this category I would put Snippet & Ink, where Kathryn (thanks Meg, I am old Father William I am old, and forgetful) puts out the most beautiful collages (known as inspiration boards in industry jargon) centered around various wedding modes, again and again and again.
Next you have the independent contractors, the supply chain to the wedding blog industry. Wedding vendors and brides are in fact the supply chain to the wedding blog industry. Not to take away from the romance... What I have found is that the big vendors, wedding planners, photographers and florist being the primary generators of a large inventory of images, tend to show up often enough on the market leader blogs that I don't have to read their blogs separately. So I read the vendors who's particular approach I enjoy. This would include, in my case, Weddings Fresh, Bride Chic, In the Now, Lyndsey Hamilton Events, and Sasha Souza Events. Oh wait, the last one I read for her cocktails. Oops. And Saipua, because I wish Sarah would let me be her mother so she could say funny things to me all the time. Except I guess she'd be more apt to roll her eyes if the current data set is any reflection of future probability.
In this vendor segment, we see some classic industry patterns, i.e. smaller companies setting up alliances to broaden their offerings, rather than acquiring, merging, or simply accelerating product development. For example, Dani at Weddings Fresh has Amy Jo from Bride Chic doing a Gown Friday on her site. Perfect example of how a squadron of partners can operate in a world of big guns. (Can you BELIEVE I can use these terms with a straight face?)
Finally, the brides. With their own blogs. Ah. My favorites. They in fact deserve their own post. Because, after all, they are people, rather than mere players in an industry, strutting and fretting their hour upon a stage.