Sunday, November 15, 2009

Fab Over Fifty - New Site Launching

A new site, called Fab Over Fifty, is launching in January. For those of us over 50, or almost 50, or wanting to understand the women-over-50 market, it's run by Geri Brin, a former fashion media publisher. Here's what she says.

Now I’m creating a website by and for every single one of us, whether we raised a family or raised the glass ceiling, dress in designer duds or don’t know Dries from Dior. Called, it will be the place where we can share the things that make us so fab—the shops we love, the creams we swear by, the books we can’t put down, and the wisdom we’ve amassed.

At the moment, she's writing a blog introducing both topics of interest and people who are subscribing to her site. I was quite happy to be included. As one to shy away from controversy, I can't tell you how fun it is to be to be written up, with others, in a post that calls out Anna Wintour. I could never do such a thing, but I secretly admire the audacity.

To be clear, I have no interest in segregating myself in a same-age cohort. I am far too fond of the young, far too invested in the issues and feelings of all ages. It seems, however, that Geri shares my sentiment. I found her via, of all places, A Cup of Jo. Apparently Geri mentored Joanna throughout her career. I can only imagine how satisfying that must of been for both of them, Joanna to learn, Geri to watch Joanna's success, Joanna to support Geri now in her new endeavor. Having something to offer is overwhelmingly the best part of getting older.


Blogger The Broke Socialite said...

Oh, this is awesome!

November 15, 2009 at 5:14 PM  
Anonymous Geri Brin said...


Your post touches me. I know Joanna will feel the same.


November 15, 2009 at 6:46 PM  
Blogger materfamilias said...

Generous of you to give us directions to a new site -- looks interesting.

November 15, 2009 at 7:37 PM  
Blogger LPC said...

Mater - I also gave Geri your name as a blogger to highlight. So, here we are, Geri, mater, mater, Geri:). And Geri, thanks. TBS - you are in this age group? I would not have guessed.

November 15, 2009 at 8:12 PM  
Anonymous Justin Dixon- said...

Its awesome how many connections we can make in the places we least expect.

November 16, 2009 at 4:22 AM  
Blogger Maureen@IslandRoar said...

Lisa, this is so exciting. I've already signed up! Thanks for the info.

November 16, 2009 at 5:00 AM  
Blogger Maya @ Completely Coastal said...

I will qualify after March 2nd 2011!

November 16, 2009 at 6:54 AM  
Blogger Unknown said...

I have no interest in segregating myself in a same-age cohort

I read "More" magazine for a while until I realized that I just did not identify with the bitterness that seemed to ooze from the pages.

November 16, 2009 at 7:50 AM  
Blogger Belle de Ville said...

Looks like it will be a great website.
Fifty is the new thirty...that's my mantra.

November 16, 2009 at 8:15 AM  
Blogger lily said...

Loved your post on A Practical Marriage. I have no kids yet but I'm betting on them coming in first on the list too :)

November 16, 2009 at 8:56 AM  
Blogger Duchesse said...

Don't wish to segregate myself either, Lisa, but I'm heartsick at seeing women over 50 ignored by designers, retailers and photographers- though certainly not by those who love, hire or send us tax bills.

November 16, 2009 at 4:44 PM  
Anonymous Steven Aitchison said...


Not turned 50 yet but like to keep in touch with the older generation :) only kidding, I'm nearly there myself. Thanks for the info.

November 16, 2009 at 11:01 PM  

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